As the fast growing of social media, KOL (Key Opinion Leader) is playing very important role, even more important than media. Chinese love to get information from KOLs and trust everything they recommend, because KOL usually only recommend the things they really love with high quality. So it’s more and more important to work with KOL, and take advantage of their power to influence people’s decision.
We have a comprehensive database of KOLs, including the expertise of travel, fashion, sport, lifestyle, food and wine, design, outdoor, family, etc. Till now, we have worked with KOLs in very diverse way, including KOLs fam, online campaign, livestreaming, video creation, third party cooperation, etc.
In order to attract Chinese travelers to go to Chicago, we organized and helped one of our clients –Choose Chicago to launch “2016 Chicago Tourism Ambassador Election” contest and campaign in China. The purpose of this contest is to highlight the epic experiences that Chicago offers, to showcase Chicago's diverse neighborhoods, award-winning restaurants, and vibrant nightlife and shopping, encourage people to share their traveling experience in Chicago.
We cooperated with Sina Weibo to launch this contest and campaign. People needed to submit a love letter for Chicago on their Weibo account with the hashtag of #ChicagoTourismAmbassador”. All the posts with the hashtag were automatically listed on the hashtag page of “Chicago Tourism Ambassador”.
The persons who had the most forwards and likes would win the complementary trip to Chicago. There were over 31 million page views, 70,000 response and 30,000 followers for the hashtag page. At the end, 59,480 participants submitted their love letter to Chicago.
The winners who got the most forwards and likes explored Chicago in late August and September 2016. The winners posted over 200 posts and videos and received tens of thousands of responses.