EWM helps destinations to create a greater image in China, through collaborating with OTAs. Through this it increases the exposure of destination activities, brand, and services, the number of tourists and tailor made online and offline service. Through our years’ of experience in OTA cooperation, we know how we can help our clients to establish their brands actively, boost the economic development and related industry chain comprehensively.
To enhance brand awareness of Texas Tourism, to present the various resource of Texas and promote current travel products to Texas, we launched a co-promotion with the No. 1 leading online travel agent (OTA) Ctrip from May to June. The co-promotion includes a strategic agreement signing, a Texas landing page development and online-show; as well product development and promotion. The co-promotion enabled Texas Tourism to reach a wide pool of potential tourists and turned out to be a great success with remarkable page view and audience reach out.