Alina is an experienced destination marketing strategist and trusted partner, collaborator and advisor with more than 12 years of experience creating innovative and comprehensive strategies for the Chinese tourism market. She cultivates and leads a dynamic team of marketers, creatives and digital experts at EWM with a strong network of Chinese trade partners, media, influencers, airline partners and government officials. As a champion of the travel and tourism industry and its critical economic impact worldwide, Alina is a proud board member of the U.S Travel Association. Since joining the board in June 2017, Alina provides keen insights and expert opinions on Chinese outbound tourism. She has been invited to speak at many industry events, including ITB Asia, Nevada Governor’s Global Tourism Summit, Visit Houston Tourism Summit, Visit Seattle Tourism Summit, Travel South USA International Showcase, Xiamen Tourism Conference and more.