Social media influencers, known as Key Opinion Leaders (KOLs) in China, play an important role for Chinese consumers. Recognized as a trusted and influential source, KOLs are aligning with brands to share first-hand experiences that play a powerful role in consumer decision-making.
To raise the profile of Texas’ gateway cities and better showcase in-depth
Create co-promotions with Sina Weibo KOLs
The KOLs collectively created and shared 67 Weibo posts with an estimated media value of $1.9 million. Overall, more than 4 million people viewed our campaign page on Sina Weibo and more than 11,000 people shared comments.
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