East West Marketing hosts two media FAMs annually for Visit Seattle with leading lifestyle, tourism, and food & wine media. In order to increase exposure, we organized a celebrity media FAM in partnership with Chinese leading travel magazine Mr. Voyage.
To increase media exposure of Seattle through personal experiences and storytelling
Joint partnership with Mr. Voyage magazine and A-list celebrity Dou Xiao
A 10-page featured article in Mr. Voyage about hiking in Seattle, along with a variety of personal content shared from the power actor’s social media channels, resulted in more than $3 million in earned media.
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