The world of digital has transformed the way Chinese travelers consume information and make travel decisions.
With East West Marketing’s support, we can ensure you’re an active part of a consumer’s decision-making journey.
Digital Marketing Strategy
We provide our clients with strategic digital marketing planning and management services, including analysis of industry trends and digital platforms (e.g. Weibo, WeChat, Youku, Tencent, Mafengwo). In 2018, East West Marketing was a finalist for “Best Digital Campaign in Tourism” at the International Travel & Tourism Awards, presented by WTM London. We pride ourselves on developing authentic and compelling content that breaks the mold.
Social Media Management
We are living in a digital age and reaching consumers through social media is critical to succeed. Thoughtful social media editorial planning and an always-on approach helps us deliver quality content and enhance our clients’ reputation as a trusted resource. Plus, digital media platforms (e.g. Weibo, WeChat, BBS) allow us precision in planning—targeting a more specific audience with real-time results.
In addition to working with leading media, EWM has extensive influencer marketing experience. The power of influencer marketing still reigns supreme in China, from the Celebrity Influencer to the leading Key Opinion Leader (KOL) to the Specialty Interest KOL (e.g. food, fashion, etc.).
Travelers are relying more on digital platforms and social media for trip planning, often using first-hand travelogues when planning a trip as well as consulting friends. We identify the most appropriate social media influencers for our clients and create custom destination experiences that tell your brand story
HTML5 Development & Promotion
We have a technical development team that can customize and develop interactive games based on HTML5 technology and launch social media promotions to stimulate fans and increase engagement.
WeChat H5 campaigns incentivize users to learn about a destination in a fun and exciting way with prizes once they have completed the game. H5 games are commonly played during daily commutes
Video Strategy & Production
Our in-house creative and production team can customize production services for promotional films, including script planning, talent scouting, shooting, editing and dissemination and promotions on Chinese and Indian social media and video platforms.
We develop, build, manage and optimize Chinese and Indian websites to share our clients’ brands in the most effective way possible.
We develop and produce industry e-newsletters and e-mail marketing campaigns that deliver the latest and most prevalent news related to travel and tourism directly to our subscribers’ inboxes.
Online Payment Systems
We can provide online payment tools for your business, including mainstream payment tools used around the world, such as Alipay, WeChat pay, PayPal, etc.
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How Visit Seattle took a Chinese celebrity FAM to new heights
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Ready to tap into the burgeoning travel industry in China and India?
Let’s take the journey together.