Our Executive Team
East West Marketing, President & CEO
Alina is an experienced destination marketing strategist and trusted partner, collaborator and advisor with more than 12 years of experience creating innovative and comprehensive strategies for the Chinese tourism market. She cultivates and leads a dynamic team of marketers, creatives and digital experts at EWM with a strong network of Chinese trade partners, media, influencers, airline partners and government officials. As a champion of the travel and tourism industry and its critical economic impact worldwide, Alina is a proud board member of the U.S Travel Association. Since joining the board in June 2017, Alina provides keen insights and expert opinions on Chinese outbound tourism. She has had the privilege to speak at many industry events, including ITB Asia, Nevada Governor’s Global Tourism Summit, Visit Houston Tourism Summit, Visit Seattle Tourism Summit, Travel South USA International Showcase, Xiamen Tourism Conference and more.
East West Marketing India, CEO
Rati Dhodapkar is the CEO of East West Marketing India. A well-regarded, strategic market expansion expert, Rati advises EWM’s clients on how to effectively and efficiently enter the Indian market and grow market share. Prior to joining EWM, Rati was the Managing Director of Abercrombie & Kent, where she developed co-op advertising programs with tourism boards and worked extensively with travel and tourism media, tour operators and travel agents. Prior to that, she led business development at Cox & Kings, one of the longest established travel companies in the world and a leading tour operator in India. Rati has also held leadership roles at Kuoni, TUI and Select Vacations, where she honed her skills in travel product development and marketing promotions.