A successful public relations approach begins with the story, and we pride ourselves on being compelling and creative storytellers. Then we find the right communication channels to get results. From trade publications to the latest in digital media to unconventional channels like banks, clubs and restaurants, we keep our finger on the pulse.
Our business is relationships. Over the past two decades, we have developed thousands of media contacts throughout China and India, ranging from travel trade and MICE to fashion and lifestyle. With an ever-evolving media landscape, we follow the latest in digital media to ensure our clients are where our target customers are. Whether through press conferences, briefings, announcements or desk sides, we remain a valued and trusted resource.
When we say we love the journey, we truly mean from start to finish. We lead dozens of press trips a year with media and key opinion leaders (KOLs), and understand success lies in the details. From identifying the right media or KOL to tell our story, to arranging unique and compelling destination experiences and transportation coordination, to special dietary restrictions, we are with you each step of the way. We do this while being responsible stewards of your budget.
We understand the importance of contingency planning and have developed and executed crisis communications plans for several clients. Transparency and integrity are our guiding principles and have helped us transform challenges into opportunities.
Integrated Marketing Communications
We build brand awareness and audience engagement through trade and media partnerships to complement our earned media efforts. Additionally, paid digital content strategies help us maximize the brand effect through precision marketing. These push-pull tactics are timely, measurable and cost-effective.
Press Kits & Material Development
We have extensive experience and the capabilities to develop your print and digital Chinese and Indian language collateral, including brochures, presentation materials, press kits, travel guides, magazine advertising, business cards, etc. Our creative designers and copywriters do more than translate. We ensure your campaign deliverables effectively represent your brand in China and India.
We find authentic ways to partner celebrities with our clients that result in massive earned media opportunities. Whether hosting a photo shoot on location or orchestrating a 100-person film crew, we lead the planning and execution of any size project, from logistics to film permits and celebrity talent management to scheduling.
Leave the details to us. With experience planning more than 50 press conferences and events on average annually, you can rest assured your event is in good hands. We produce memorable media events that inform, excite and deliver results on a timely schedule and on budget.
• Event consultation, design, production and installation
• Hotel/Venue coordination and logistics
• Video production
• Invitation design and guest management
• Email marketing
• Schedule development and briefing books
• Translation services
How a social media campaign took KOLs deep in the heart of Texas
How the U.S. Travel Association broke Chinese delegate records at IPW 2018
One Travel Conference: The Incredible India Opportunity
How Denmark leveraged the popularity of self-drive tours to promote its scenic countryside
How Visit Seattle took a Chinese celebrity FAM to new heights
How an airline partnership gave Chicago a direct lift during its low season
Ready to tap into the burgeoning travel industry in China and India?
Let’s take the journey together.