With central offices in China’s four largest cities—Beijing, Shanghai, Guangzhou and Chengdu—and India’s capital of Delhi, we know what it takes to stand out in the Chinese and Indian markets and we’re committed to helping you thrive. Since East West Marketing’s founding in 1996, we’ve spent the past twenty years building and strengthening our relationships with media, travel trade, airlines, hotels and government agencies.
Readiness Programs & Market Education
The burgeoning middle class in both China and India is rapidly changing the visitor mix, while the growth of mobile technology and digital platforms is dramatically changing our tourism ecosystem. Through our educational training (e.g. in-person trainings, webinars, written materials), DMOs, attractions, hotels and other key industry players will learn to adapt to these unique market challenges and better understand the evolving Indian and Chinese traveler.
EWM has the optimal tools, network and team to plan effective sales missions to China and India. Whether we’re planning a mission with diplomats and dignitaries or partnership representatives, our team is equipped to handle the intricacies and sensitives of these significant visits. We do this while maximizing your time on the ground and ensuring you have a most memorable experience.
Trade Familiarization Trips
Our team has extensive experience planning and executing FAM tours for our clients from individual VIP programs to large-scale group operations. With our wide network of travel agencies, tour operators, OTAs and wholesalers, we have the relationships to build impactful and memorable destination experiences.
Sales Calls & Tailored Trainings
Our team conducts regular sales calls with key travel and tourism decision-makers and managing level staff. Our centrally located offices in China and India give us the ease and flexibility to conduct in-person meetings, further strengthening these critical relationships.
Marketing Research & Consumer Insights
To help our clients develop winning strategies in China and India, we create customized campaigns based on market intelligence. We provide quality, creative solutions rather than simply translating an existing campaign, which often does not resonate in the market.
Marketing & Promotions
We work with hotel and airline suppliers to develop integrated destination marketing and promotional programs that are sold through major Chinese and Indian OTAs, travel retailers and wholesalers.
EWM develops comprehensive destination travel products with our travel trade partners for the Chinese and Indian markets.
How a social media campaign took KOLs deep in the heart of Texas
How the U.S. Travel Association broke Chinese delegate records at IPW 2018
One Travel Conference: The Incredible India Opportunity
How Denmark leveraged the popularity of self-drive tours to promote its scenic countryside
How Visit Seattle took a Chinese celebrity FAM to new heights
How an airline partnership gave Chicago a direct lift during its low season
Ready to tap into the burgeoning travel industry in China and India?
Let’s take the journey together.